Search Engine Optimization 101
Welcome to the new Pyxis Media Group article series, SEO 101. Check back soon for more valuable tips to improve the Search Engine Optimization and visibility for your website.
Today we’re going to be discussing an excellent tool to use to determine where your website currently stands in the eyes of the search engines. Alexa.
What is Alexa?
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com. Alexa provides traffic data, global rankings and other information on thousands of websites. Simply put, Alexa is an extremely reputable source of information for the popularity of your website, and a good indicator as to how much traffic and visitors that your site receives.
What’s an Alexa Ranking?
Your Alexa ranking tells you the popularity of your site. From 1 (the most popular) to billions (least popular). The lower the number, the better.
What Does Alexa Tell Me?
- Your website ranking in the US and Worldwide
- The trend of your website visitors (are your site visitors increasing or decreasing?)
- The popularity of your website vs. your competitors
- Your website’s incoming links (more on this another time…) 😉
you’ll end up someplace else.”
― Yogi Berra
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