What is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engine’s “natural” or unpaid “organic” search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Search engine optimization is a highly specialized technique that enables your site to be visible to customers and potential customers who are seeking out your products or services.

All Pyxis Driven™ Websites and Communication Platforms are built with technology that is extremely visible and friendly to major search engines.

With our knowledge of SEO, we optimize your site and communicate your strategic advantages to place you at the top of the search engine results. We use a metrics-driven process to determine your reach and execute your ongoing communication and PR strategies. Pyxis will employ Google Analytics to analyze the traffic and characteristics of your site visitors, conduct keyword research to find what terms your customers are searching for, and develop a comprehensive SEO strategy for your ongoing communication, marketing & PR efforts.

The ultimate goal of Pyxis Driven™ SEO will be to establish your company as a subject matter expert in your niche. Enabling your company to show up at the top of the search engine results for your area of expertise. Making your expertise shine. Driving your customers to you.